About the Brand:
Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. The core belief of the brand is innovation and originality thereby giving its customers a product that is 'different'.
Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirt, outerwear, blazers and some accessories also.
In the year 2013, Mufti saw the launch of a new line of products, Mufti Mogul . As its name suggests, the focus for this collection is smart eveningwear created especially with the purpose to provide its customers a 'royal' feel.Mufti - Its origin
Derived from Colonial India's armed forces, mufti is a term used for casual dressing, as opposed to wearing a uniform.
Keeping the brand's casual wear in focus, this saw the genesis of the first tagline; Mufti - anything else is uniform.
With the growth of the brand and market over the years, the current tagline was reinvented; Mufti - alternative clothing.